The use of the term "audit" in the finance and accounting sectors is well known. But did you know that the exercise also applies to the field of communications?
The audit is useful before establishing any communication plan because it provides a current picture of a brand's communications efforts by highlighting its strengths and weaknesses in order to assess their effectiveness, As well as their relevance to the various target audiences.
Auditing is particularly important when major organizational changes are on the horizon:
- A new positioning or updating of the brand
- In reputation management
- During a restructuring
- On a major anniversary, etc.
Do you evaluate the possibility or the relevance of doing a communication audit?
This can be complex and requires some expertise in this area. Use our experts to clarify your approach. We are your advisors!