The graphic charter:
serving the company's communication strategies
All the elements defining the visual identity of a company or an institution, gathered in a notebook, constitutes the graphics standards. This document lists the standards relative to the logotype and to its declensions, to the typographic characters, to the codes colours, in the various decorations (places, vehicles), in advertisements. The graphics standards aim at basing the identity of the company or the institution by settling a coherence in its realizations.
The graphics standards: in the service of the communications strategies of the company the visual identity defined by the graphics standards allows to recognize at one glance a project, a brand, an organization or a company. The graphics standards serve to identify easily.