Médiapex

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Because good communication influences the purchase

Médiapex brings you a competitive advantage on the marketing side, even in the most competitive markets.

Indeed, the competitive advantage can come from the reputation of the brand or at a given moment of a particularly effective advertising campaign. Therefore, at prices and equivalent products, the consumer naturally refers to the reference he has heard of.

Moreover, for hi-tech products, which are currently experiencing the highest growth rates, Médiapex has highlighted the determinants of the choice of a product at the time of purchase. It is thus clear that the elements linked to communication, both on the product but also at the level of the brand and even actions with the opinion relays, play a predominant role.

The communication is thus, before the price and the technical components of the product, the main lever of the act of purchase.

Because communication makes the organization more fluid

As regards the coordination of the links in the value chain, the contribution of effective internal communication is undeniable. What would be the toyotism without the systems of display and exchange of information and motivation? We will not return here to the virtues of an optimal circulation of information between services, between subsidiaries and vis-à-vis the public outside the company.

In this capacity, Médiapex offers the best Intranet solutions of the country thanks to its knowledge of the world of the company and its certain mastery of the tools of web development.

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