Our Design Thinking
Focused on the customer experience combines intuition, creativity and audacity.
« Design thinking is inspired by the thinking of designers to innovate in all areas. » Yoro DIOP, Médiapex.
Design Thinking is an approach to innovation and its management that is a synthesis between analytical thinking and intuitive thinking. It relies heavily on a process of co-creativity involving feedback from the end-user.
In other words, design thinking is « a way of applying the design tools used by designers to solve a problem of innovation, through a multidisciplinary approach centered on the human being ».
Faced with this new context and the resulting demands, traditional marketing and R&D (Research & Development) are outdated, hence the need for new methodologies. According to Mediapex, design thinking, bearing the promise of designing experiences, is the key answer that companies can bring to these evolutions.
The most innovative companies are those who view design as a strategic, not subordinate, aspect of their business. More than just packaging, design must be understood as a true source of innovation: everything, from the object itself to the business model, can be « designed ».
The points that show that Mediapex is indeed a Designful company:
Design thinking imposes a permanent synthesis between the analytical skills of engineers and marketing professionals, and the intuitive skills of creative people.
The design thinking process can be summarized in three key steps:
Concretely, the work in design thinking mode is organized around three logics: